AEO- American Eagle Outfitters, Aerie, 77 kids,,
Freelance Graphic Designer, Store Experience :: March 2012- October 2012

  • Art directed and designed training tools for the Stores Experience Team.

El Nuevo Día- Most read newspaper in Puerto Rico, 200k daily circulation
Senior Art Director :: 2006-2011

  • Art directed, produced and designed for the daily newspaper & magazine, Sunday magazines and various multimedia projects
  • Managed a team of 12 designers, multiple freelance stylists and illustrators
    in a fast paced environment while meeting production deadlines
    and design specifications
  • Oversaw budgets that ranged from hundreds to thousands of dollars per project
  • Worked alongside the Editor, Photography Editor, Sales Manager, photographers, stylists and journalists
  • Worked in a collaborative design process with senior leaders from
    the entire news organization
  • Oversaw photoshoot productions and photo-editing while adhering
    to the editorial calendar
  • Regularly in charge of designing the cover of the newspaper, managing the hard news design team, and facilitating the newsroom with an up-to-date dummy
  • Consistently mediated between the journalists and the designers to segment,
    edit and present content for the best reader experience possible

Reinhold Jewelers- One of the top jewelry stores for designer jewelry in the United States and the Caribbean
Catalog designer, Reinhold Holiday Book :: 2009, 2010, 2011

  • Works closely with the President to create their annual themed catalog;
    15,000 copy run
  • Interface with the materials supplier and the printer to present client
    with various budget alternatives

Sajo, García & Alcázar- Advertising Agency :: Puerto Rico
Junior Art Director :: 2005-2006

  • Developed new advertising campaign concepts for Scotiabank,
    Coca-Cola and Medalla Light
  • Conceptualized tv ads, bus shelters, flyers, banner ads, newspaper ads, promotional items and in-store displays

Grupo Espiral- Design Agency :: Puerto Rico
Assistant Designer :: 2000-2002

  • Designed corporate identities, brochures, annual reports and newspaper ads
  • Delivered client’s color separations, print-outs and final jobs to printer


Bienal Iberoamericana de Diseño- International Design Biennale :: Madrid
Consulting Committee :: 2010-2012

  • Organized more than 20 Puerto Rican designers- industrial designers, interactive designers, jewelry designers and graphic designers- to submit examples of their work for the bid, celebrated in Madrid



Natalia Pi resumé PDF